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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Elipsis in the language of Spanish advertising
 LUDVÍKOVÁ, Michaela
The aim of the bachelor's work is to deal with the linguistic specifics of the Spanish printed advertising and specifically of the ellipsis. The work is divided into the theoretical part and the research. In the theoretical part is introduced advertising in general, also specifics of the language of advertising and the utilization of figures of the speech in advertising. In the research is executed analysis of collected samples. Conclusions of the analysis serve as a clarification of hypothesis, also as finding out which types of ellipsis could be detected in the advertising, which words are frequently leaved out and with which frequency ellipsis occurs in the advertising.
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